No other person has painted a picture of what co-creation means within the context of a fully interconnected network than futurist Barbara Marx Hubbard. Corporate institutions have recently begun to adopt the term to describe “a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome” (Wikipedia) but this only partly describes the fullness of what co-creation represents in mind, body and spirit within an imaginal, cellular eco-system.
Barbara Marx Hubbard and her teams of evolutionaries have developed a whole-systems approach to co-creation which describes the socio-personal and universal dimensions of co-creation as well as a range of tools that enable people to practically engage with these principles. Some of Barbara’s headline initiatives and memes include the Wheel of Co-creation, Social Synergy Conventions (Syncons) and Conscious Evolution. Barbara also developed the 7 Ss of Cocreation which Noomap uses as one of its key sets of operating guidelines.